VIII tarptautinis marketingo ir reklamos festivalis „White Square“ paskelbė nugalėtojus
2016-04-21
Balandžio 16 d. VIII tarptautinis marketingo ir reklamos festivalis White Square paskelbė nugalėtojus. Tarp jų – dvi lietuvių agentūros – „McCann Vilnius“ ir „Milk“ grįžo su laimėjimais. Šiais metais festivalis sulaukė 768 paraiškų iš 23 šalių. Paraiškos buvo vertinamos 5 kategorijose. Darbus vertino tarptautinio pripažinimo sulaukę žiuri iš įvairių Vakarų Europos šalių.
Metų kūrybine agentūra išrinkta TutkovBudkov (Rusija).
Metų Baltarusijos kūrybine agentūra išrinkta AIDA Pioneer Branding & Creative.
Grand Prix atiteko darbui OK GO — Upside Down & Inside Out #GravitysJustAHabit (kūrybinė agentūra (TutkovBudkov, Rusija).
Visas laimėtojų sąrašas paskelbtas adfest.by. Pateikiame pagrindinį sąrašą:
CREATIVE
F. FILM
F1 TV
Short list
F1-01-01 entry «Social advertising “Tough 90’s”», series «One Nation. One Country. One Fate», agency Green Penguin Media, KAZAKHSTAN
F1-07-01, 02, 03, 04 series «To drink like to breathe», agency Kinograf, UKRAINE
3 place
F1-17 entry «Don Short», agency MILK, LITVA
F1-23 entry «Travel in Space», agency Fallon Prague, CZECH REPUBLIC
2 place
F1-11 entry «Mirror», agency PROVID, UKRAINE
1 place
F1-04 entry «Scotch cola», agency THINKMcCANN, UKRAINE
F2 ONLINE
Short list
F2-04 entry «Hedgehogs», agency Anybodyhome, RUSSIA
F2-08 entry «DINERO – Soleness», agency Shogo, RUSSIA
2 place
F2-10 entry «Pimp your house party», agency Havas Worldwide, RUSSIA
1 place
F2-12 entry «OK GO — Upside Down & Inside Out #GravitysJustAHabit», agency TutkovBudkov, RUSSIA
F2-14 entry «Serious», agency MILK, LITHUANIA
P. PRESS
P1 PRESS
Short list
P1-17 entry «Pin-Point.», agency Geometry Global Ukraine, UKRAINE
3 place
P1-25-01, 02 series «Tartan Recipes», agency Saatchi & Saatchi Ukraine, UKRAINE
P1-31-01, 02, 03 series « Women”s Toys», agency Michurin, UKRAINE
2 place
P1-33-01, 02, 03 series «Enjoy your homemade food anywhere», agency PROVID, UKRAINE
1 place
P1-18-01, 02 series «No chance to meet», agency Geometry Global Ukraine, UKRAINE
R. RADIO
R1 RADIO
Short list
R1-03 entry «Tennis», agency Protein, RUSSIA
2 place
R1-08 entry «Starlings of War», agency PROVID, UKRAINE
O. OUTDOOR
O1 OUTDOOR
3 place
O1-01-02, 03 работы «Bamboo», «Waterfall» from series «Paint Brushes», agency Cheil Kazakhstan, KAZAKHSTAN
O1-26-01, 02, 03 series «Black Friday Veterans», agency Dada Creative, RUSSIA
2 place
O1-21-01, 02, 03 series «Enjoy your homemade food anywhere», agency PROVID, UKRAINE
BRANDING
BRAND & CORPORATE IDENTITY
B1 SIGN / LOGO
Short list
B1-17 entry «KRIVICHY», agency AIDA Pioneer Branding & Creative, BELARUS
3 place
B1-06 entry «Structure», agency BBDO Ukraine, UKRAINE
B1-07 entry «Faces», agency Arriba!, UKRAINE
1 place
B1-21 entry «Orchestra logo», agency McCann Vilnius, LITHUANIA
B2 SMALL-SCALE CORPORATE IDENTITY
3 place
B2-16 entry «Positive Film Festival», agency Saatchi & Saatchi Ukraine, UKRAINE
B2-23 entry «Beer library», agency McCann Vilnius, LITHUANIA
B3 CORPORATE IDENTITY, BRANDBOOK
Short list
B3-06 entry «Identity for loft-territory «Moscow Silk»», agency CreativePeople, RUSSIA
B3-09 entry «LIGHT SPACE », agency WEDESIGN, RUSSIA
B3-39 entry «POKOLENIE School », agency TutkovBudkov, RUSSIA
3 place
B3-15 entry «White Square Identity», agency AIDA Pioneer Branding & Creative, BELARUS
B3-32 entry «Chef House», agency AIDA Pioneer Branding & Creative, BELARUS
B3-42 entry «Corporate identity “Brothers Cheburashkini”», agency Ermolaev Bureau, RUSSIA
2 place
B3-46 entry «MOSCOW IDENTITY », agency Depot WPF, RUSSIA
B4 CALENDAR
3 place
B4-04 entry «Kaspersky Lab calendar», agency Thoughtshape, RUSSIA
B5 LEAFLET, POSTER, POSTCARD
Short list
B5-01 entry «It`s all in your hands», agency Geometry Global Ukraine, UKRAINE
B5-05 entry «Everything is easier when you’re well trained», agency abracadabra, BELGIUM
B7 PROMO SOUVENIRS AND BUSINESS GIFTS
2 place
B7-02 entry «100 sheep of good sheep», agency AD Angels, ESTONIA
B10 DESIGN OF WEBSITES, CORPORATE PORTALS, ONLINE DIGITAL DESIGN, DESIGN OF MASS MEDIA
2 place
B10-04 entry «A heart that loves you. A brain that remembers you.», agency Smartica/Skykillers, UKRAINE
LABEL/PACKAGING
L1 LABEL / PACKAGING OF FOODSTUFFS
Short list
L1-39 entry «Packaging Design for dairy product family farm Cheburashkini Brothers “», agency Ermolaev Bureau, RUSSIA
2 place
L1-13 entry «Stella Artois Film Festival Edition», agency BBDO Ukraine, UKRAINE
L1-40 entry «SHOPPING LIST », agency Depot WPF, RUSSIA
1 place
L1-12 entry «Chernigivske Karaoke Cans», agency Proximity Ukraine, UKRAINE
L1-41 entry «KARAT», agency Depot WPF, RUSSIA
L3 INNOVATIVE, NON-STANDARD LABEL / PACKAGING
3 place
L3-01 entry «DOMILOVO », agency Getbrand, RUSSIA
L3-03 entry «Battery coffee», agency AIDA Pioneer Branding & Creative company, BELARUS
MARKETING
A. PROMO&ACTIVATIONS
A1 BEST USE OF PROMO&ACTIVATIONS
Short list
A1-04 entry «Barni’s New Year Workshop», agency e:mg, RUSSIA
A1-08 entry «Save your manhood», agency AIDA Pioneer Branding & Creative, BELARUS
A2 PROMO CAMPAIGNS
3 place
A2-03 entry «Barni’s New Year Workshop», agency e:mg, RUSSIA
A3 DIGITAL & SOCIAL
2 place
A3-02 entry «The Loud Challenge», agency Marvelous, RUSSIA
1 place
A3-04 entry «German Chocolate with Russian Feeling», agency ARK CONNECT, RUSSIA
A4 PROMO&ACTIVATIONS STRATEGY
2 place
A3-05 entry « Future Leaders League», agency AGAMA Digital Group (Liquid7), UKRAINE (transferred from A3 DIGITAL & SOCIAL)
A5 INTERGRATED PROMO CAMPAIGNS
3 place
A5-06 entry «Sleepyheads», agency MILK, LITHUANIA
A6 LOW-BUDGET PROJECTS
Short list
A6-01 entry «Yellow Leaves», agency FULL CONTACT, UKRAINE
3 place
A6-05 entry «German Chocolate with Russian Feeling», agency ARK CONNECT, RUSSIA
A7 SOCIALLY-ORIENTED PROJECTS
3 place
A7-06 entry «Save your manhood», agency AIDA Pioneer Branding & Creative, BELARUS
С. PR
C2 PR-КАМПАНИИ
1 place
C2-04 entry «Machine Washing Stereotypes», agency Talan Group, UKRAINE
C5 INTEGRATED PR CAMPAIGNS
3 place
C5-02 entry «Her name is Ukraine», agency GRAPE, UKRAINE
C5-04 entry «Ordinary people», agency Talan Group, UKRAINE
2 place
C5-03 entry «The Cure for Loneliness», agency Talan Group, UKRAINE
C5-06 entry «Ballantine’s Work&Rock Battle», agency Promo Interactive, RUSSIA
E. MARKETING EFFECTIVENESS
E4 MEDIA PROJECTS
Short list
E4-02 entry «Italian Compliment from Nescafe Espresso», agency Ailove, RUSSIA
E6 ONLINE CAMPAIGNS
Short list
E6-07 entry «Love song», agency Not Perfect Y&R | Minsk, BELARUS
2 place
E6-01 entry «Red Bull for G-Drive», agency Unite, RUSSIA
1 place
E6-08 entry «German Chocolate with Russian Feeling», agency ARK CONNECT, RUSSIA
H. DIRECT
H1 BEST USE OF DM TOOLS
1 place
H1-04 entry «WHAT A FAX?!», agency Tabasco, ESTONIA
H2 DM PROJECTS / CAMPAIGNS
Short list
H2-02 entry «The Cure for Loneliness», agency Talan Group, UKRAINE
1 place
I1-04 entry «MOSQUITO unisex», agency Tabasco, ESTONIA (transferred from I.INNOVATIONS)
H3 DIGITAL & SOCIAL
Short list
I1-06 entry «Festival Buddy», agency DDB Budapest, HUNGARY (transferred from I.INNOVATIONS)
K. INTEGRATED CAMPAIGNS
K2 MULTI CHANNEL CAMPAIGNS
Short list
K2-03 entry «Rexona Nepoteka», agency What if Semin, RUSSIA
K2-08 entry «THE MASTERPIECE OF THE ART OF BREWING CIDER», agency Imagine, ESTONIA
2 place
K2-14 entry «Don in Shorts», agency MILK, LITHUANIA
K4 ADVERTISING CAMPAIGNS WITH THE USE OF DIGITAL
3 place
K4-07 entry «Love song», agency Not Perfect Y&R | Minsk, BELARUS
K5 VIRAL CAMPAIGNS
1 place
K5-04 entry «German Chocolate with Russian Feeling», agency ARK CONNECT, RUSSIA
K7 CAMPAIGNS LAUNCHING BRAND/PRODUCT ON MARKET
3 place
K7-02 entry «A laughingly successful product launch», agency Satumaa Family Business, SWEDEN
K8 IMAGE CAMPAIGNS
Short list
K8-03 entry «The Cure for Loneliness», agency Talan Group, UKRAINE
3 place
K8-06 entry «Machine Washing Stereotypes », agency Talan Group, UKRAINE
K9 SOCIALLY-ORIENTED PROJECTS, CHARITY, NON-PROFIT PROJECTS
2 place
K9-03 entry «Ordinary people», agency AGAMA Digital Group, UKRAINE
M. MEDIA PROJECTS
M1 BEST USE OF MEDIA
Short list
M1-03 entry «Bushboards», agency Starcom Ukraine, UKRAINE
M6 GUERRILLA MARKETING
Short list
M6-02 entry «What a fax?!», agency Tabasco, ESTONIA
M7 NEW AND AMBIENT MEDIA
3 place
M7-03 entry «Voice of History», agency Dr.JUNG, RUSSIA
DIGITAL
D1 COMMERCIAL WEBSITES
Short list
D1-12 entry «Trading Culture», agency GRAPE, UKRAINE
2 place
D1-05 entry «Makhno Architects», agency Vintage, UKRAINE
D1-11 entry «Bad weather experts», agency Arriba!, UKRAINE
D2 NON-COMMERCIAL WEBSITES
Short list
D2-04 entry « No comments 2015», agency Beta Digital Production, RUSSIA
2 place
D2-02 entry «In Space We Trust», agency Ailove, RUSSIA
D7 ONLINEVIDEO
1 place
D7-14 entry «OK GO — Upside Down & Inside Out #GravitysJustAHabit», agency TutkovBudkov, RUSSIA
D8 DIGITAL CAMPAIGNS USING 1-2 TOOLS
Short list
D8-07 entry «Klinskoe campaign 2015/ Case study», agency Havas Worldwide, RUSSIA
3 place
D8-04 entry «A laughingly successful product launch», agency Satumaa Family Business, SWEDEN
D9 SOCIAL MEDIA CAMPAIGNS
Short list
D9-06 entry «The Loud Challenge», agency Marvelous, RUSSIA
D10 VIRAL CAMPAIGNS
Short list
D7-01 entry «Red Bull for G-Drive», agency Unite, RUSSIA (transferred from D7 ONLINE VIDEO)
D11 INTEGRATED DIGITAL CAMPAIGNS
2 place
D11-03 entry «Her name is Ukraine», agency GRAPE, UKRAINE
MOBILE
G2 MOBILE APPS
3 place
G2-02 entry «Huggies Diary», agency ISD Group, UKRAINE
Special prize
D11-03 entry «Her name is Ukraine», agency GRAPE, UKRAINE
SOCIAL ADVERTISING
S1 PRINT
Short list
S1-03 entry «Mourning», agency Cheil Kazakhstan, KAZAKHSTAN
S1-16 entry «Selfie», agency AIDA Pioneer Branding & Creative, BELARUS
3 place
S1-39 entry «Save your manhood», agency AIDA Pioneer Branding & Creative, BELARUS
S2 VIDEO
Short list
S2-29 entry «Tale», agency Krique, RUSSIA
3 place
S2-26 entry «Stand-up», agency Newton, ESTONIA
S3 VIDEO
2 place
S3-02 entry «Starlings of War», agency PROVID, UKRAINE
1 place
S3-03-01, 02, 03, 04, 05 series « Be cultural!», agency Radio “Mir”, BELARUS
S4 SOCIALLY-ORIENTED PROJECTS
Short list
S4-03 entry «Words Help», agency AdPro, UKRAINE
3 place
S4-04 entry «Voice of History», agency Dr.JUNG, RUSSIA
S2-35 entry «Signature of officials prevents the way », agency Ruport, RUSSIA (transferred from S2 VIDEO)
1 place
S4-31 entry «Nation on Trial», agency MILK, LITHUANIA
Special prize
“Creative that brought a global issue into a country wide discussion that moved hearts and minds”
S4-31 entry «Nation on Trial», agency MILK, LITHUANIA
YOUNG CREATORS
3 place
Team CRAFT:
Dmitriy Zaulichniy, Stanislav voronevskiy
2 place
Pavel Fomin, Anastasiya Kalitko
1 place
Team 1+1:
Miroslav Stroganov, Darina Rizhko
Prize «Forbravery»
Alexey Sosnitskiy, Arseniy Kugeiko
MASSMEDIAPRIZE
1 place
entry «OK GO — Upside Down & Inside Out #GravitysJustAHabit», agency TutkovBudkov, RUSSIA
entry «Social video “Belarus the place to live”», agency “Smart Cinema Production”, BELARUS
entry «Touchdown», team Kapelevich/Timoshin/Voronetskiy, BELARUS
Special prizes
entries « Be cultural_4_BELARUS 2016», «Be cultural_5_BELARUS 2016», series «Be cultural!», company Radio “Mir”, BELARUS
series of entries «Taste of the Belarusian language», company BelVneshReklama, BELARUS
Tags: Reklamos festivalis, White Square
